ThinkClix Portfolio · Digital marketing case studies
Digital Marketing Work That Pays For Itself.
A performance marketing agency in Shimla. Every project below runs the same loop: traffic, leads, conversions, growth, with the budget and the numbers shown.
₹4.2 Cr+
Ad spend managed
38,400+
Qualified leads
6.4×
Average ROAS
42%
Average cost per lead cut
Trusted by
Travel Talkies
The Mahesh Retreat
Mannat Dogra
Mountain Cliff Stays
Maanvit Yatra and Stays
One Loop, Run Until The Numbers Move.
Ads, SEO, landing pages and tracking are not four services in our projects. They are four stages of the same funnel, and we only claim a stage is working when the stage after it improves too.
Traffic
High-intent Google Ads search terms, Meta Ads audiences and SEO clusters, bought and earned by keyword intent rather than reach.
Leads
Landing pages built per offer, forms shortened, WhatsApp as the primary reply channel, so enquiries arrive qualified.
Conversions
Offline conversion tracking sends booking data back to the ad platforms, so budget follows revenue instead of form fills.
Growth
Winning angles scale and losers stop. Monthly reporting shows spend, cost per lead and cost per booking side by side.
Selected Work
Five projects, each with the problem we inherited, the strategy we ran and the outcome after 90 to 180 days. Figures come from Google Ads, Meta Ads Manager, GA4 and the client booking records.
01
Travel Talkies
Travel and tour packages, Shimla
Google Ads, SEO, Landing pages
CPL −42%
02
The Mahesh Retreat
Resort and hospitality, Himachal
Meta Ads, Local SEO, Website
Direct 8% to 34%
03
Mannat Dogra
Premium jewellery
Meta Ads, Creative, Catalog
ROAS 7.6×
04
Mountain Cliff Stays
Boutique stays
SEO, Google Business Profile, WordPress
14,300 sessions a month
05
Maanvit Yatra and Stays
Pilgrimage tours
Lead generation, Funnels, Meta Ads
Cost per booking −47%
Case study 01
Travel Talkies
Travel and tour packages in Shimla, Himachal Pradesh
Services delivered
Google Ads
Performance Marketing
SEO
Landing Pages
Lead Generation
Engagement
Ongoing, 11 months
Monthly ad budget
₹65,000 to ₹1.4L
Primary KPI
Cost per qualified enquiry
The challenge
Enquiries were arriving, but they cost too much and closed too rarely. Generic search terms like “Himachal tour package” were burning budget against national aggregators, the single contact form asked for eleven fields, and follow-up happened by email a day later, long after the traveller had booked elsewhere.
The strategy
01
Rebuilt search around routes, not regions
Campaigns split by itinerary: Shimla to Manali, the Spiti circuit, a Kasauli weekend, Kinnaur. Each got its own ad group, negatives and landing page, and aggregator-intent queries were excluded entirely.
02
Made speed the offer
“Day-by-day itinerary and one per-person price in 30 minutes” replaced “Enquire now” across ads and landing pages. The promise was measurable, so it was worth advertising.
03
WhatsApp-first capture
Three fields plus a WhatsApp button. Every enquiry opened a thread with the planner on duty, and dates plus group size were confirmed in the first two messages.
04
SEO for the off-season
Route guides and an off-season pricing page absorbed low-competition organic demand, cutting reliance on paid clicks in the two thinnest months of the year.
The results
−42%
Cost per qualified enquiry
+186%
Qualified enquiries a month
18 min
Median first reply time
31%
Organic share of enquiries
Cost per qualified enquiry, before and after
Before (March)
₹412
After (September)
₹239
“ThinkClix Ads helped us generate quality travel leads through well-optimized Google Ads. Great strategy, smooth communication, and noticeable improvement in inquiries.”
Travel Talkies, tour operator in Shimla
Case study 02
The Mahesh Retreat
Resort and hospitality in Himachal Pradesh
Meta Ads
Google Business Profile
Local SEO
Website Design
Marketing Funnels
8% to 34%
Direct bookings, share of total
6.8×
Meta Ads ROAS over 90 days
+212%
Calls from Google Business Profile
₹3.1L
OTA commission saved a month
The challenge
Nine out of ten room nights came through OTAs at 18 to 22 percent commission. The property was fully visible on aggregator apps and nearly invisible on its own terms: no direct booking path, an outdated site, and a Google Business Profile with 40 photos, no posts, no offers and no replies to reviews.
Guests were finding the resort, then booking it somewhere else.
The strategy
✓
Book-direct price parity. A published rate that is always cheaper here, with free breakfast, made the headline of every ad and every profile post.
✓
A booking page, not a brochure. One page per room type with rates, availability and a WhatsApp concierge, loading in under two seconds on 4G.
✓
Meta Ads by travel window. Weekend and long-weekend audiences from Chandigarh, Delhi NCR and Ludhiana, retargeted with the rooms they actually viewed.
✓
A review engine. Post-checkout review requests plus replies within 24 hours, lifting the profile into the local map pack for resort near Shimla.
Where the bookings came from
Share of room nights, April versus October
Before, direct share
8% direct, 92% OTA
After, direct share
34% direct, 66% OTA
The OTAs still fill rooms, and that is fine. The difference is that a third of the inventory now sells at full margin, and the guest relationship starts with the resort instead of an app.
Case study 03
Mannat Dogra
Premium jewellery. Meta Ads, creative direction and catalog.
The challenge
A premium average order value fighting broad targeting. Reach was cheap and worthless: engagement came from bargain hunters, the catalog was untagged, and high-ticket buyers had nothing on the page that answered the only question that mattered, which is whether they could trust this at this price.
The strategy
Three creative angles ran against each other every fortnight, budget followed the winner, and the catalog was rebuilt so Advantage+ could do its job. Lookalikes were built off purchasers, never off page engagers.
Craftsmanship, close-up making of
Winner
Occasion, bridal and festive sets
Scaled
Trust, hallmark, buyback, exchange
Retargeting only
Return on ad spend, month on month
Meta Ads, January to June
January
4.2x
February
4.8x
March
5.1x
April
5.9x
May
6.8x
June
7.6x
7.6×
ROAS, up from 4.2×
−38%
Cost per purchase
+24%
Average order value
“Excellent Meta Ads strategy that matched our premium jewellery brand. Improved reach, engagement, and quality inquiries.”
Mannat Dogra
Also In The Portfolio
Case study 04
Mountain Cliff Stays
Boutique stays. SEO, Local SEO and WordPress development.
A brand new site with no organic footprint, invisible for the searches that actually convert, such as stays in Kasauli and cottages near Shimla with a valley view. We built a location and experience page structure, fixed Core Web Vitals on a bloated theme, and pushed the Google Business Profile into the map pack.
14,300
Organic sessions a month
68
Keywords in the top 10
1.4s
Largest contentful paint
Case study 05
Maanvit Yatra and Stays
Pilgrimage tours. Lead generation, funnels and Meta Ads.
Plenty of form fills, almost no bookings. We added qualifying questions to the instant form, routed every lead into a WhatsApp sequence within 60 seconds, and fed confirmed bookings back to Meta as offline conversions, so the algorithm optimised for travellers rather than clicks.
4% to 11%
Lead to booking rate
−61%
Junk leads
−47%
Cost per booking
What ThinkClix Actually Does On A Project.
Performance Marketing
Paid media run against a cost per booking or cost per sale, with weekly budget reallocation between channels instead of a fixed monthly split.
All 5 projects
Meta Ads
Advantage+ and manual campaigns, creative testing in fortnightly rounds, catalog and retargeting built off purchasers rather than page engagers.
Mahesh Retreat, Mannat Dogra, Maanvit
Google Ads
Search built by keyword intent, negative lists that exclude aggregator traffic, and Performance Max used with brand terms carved out.
Travel Talkies, Mountain Cliff Stays
SEO
Technical fixes, content clusters per route or service, internal linking and Core Web Vitals work on existing WordPress builds.
Travel Talkies, Mountain Cliff Stays
Website Design and Development
Fast WordPress builds where every template has one job. Sub-two-second mobile load, schema markup, and analytics wired before launch.
Mahesh Retreat, Mountain Cliff Stays
Landing Pages
One page per offer or route, price and inclusions above the fold, three-field forms and a WhatsApp path on every screen.
Travel Talkies, Maanvit
Lead Generation
Qualifying questions, instant routing to WhatsApp, and offline conversion uploads so platforms optimise for revenue rather than form fills.
Maanvit, Travel Talkies
Google Business Profile and Local SEO
Categories, service areas, weekly posts, a review request loop and replies within 24 hours to hold position in the local map pack.
Mahesh Retreat, Mountain Cliff Stays
Marketing Funnels
The full path mapped once, from ad to page to message to follow-up to reporting, so nobody has to guess which stage is leaking.
All 5 projects
ThinkClix Forum
Ask A Marketing Question. Get A Real Answer.
An open board for business owners and marketers in Himachal and beyond. Open a question to read the answer, and send us your own from the contact page.
Meta instant forms give me 40 leads a week and maybe 2 real ones. What actually filters them?
Meta Ads
Answered
Running lead ads for a 6-room homestay. Cost per lead is ₹38 which looks great, but most numbers are switched off or the person says they never filled anything. I have tried the higher intent option already.
Rohit Sharma, homestay owner in Kasauli
TC
ThinkClix Team
Performance marketing
Three changes, in this order. First, switch the form to a conditional flow: ask travel dates and group size before the phone number, so anyone tapping through by accident drops out. Second, turn on offline conversion tracking and upload the bookings that actually close each week, and Meta will start hunting for people who look like buyers instead of people who look like form fillers. Third, reply inside five minutes on WhatsApp rather than by phone. Cost per lead will rise, and cost per booking usually falls by a third.
Is Performance Max worth it for a tour operator with a ₹60,000 monthly budget?
Google Ads
Answered
My agency wants to move everything into Performance Max. I am worried I lose control of search terms and end up paying for brand traffic I would get anyway.
Aman Verma, tour operator in Manali
TC
ThinkClix Team
Google Ads
At that budget we would keep 70 percent in exact and phrase match search built around itinerary keywords, and give Performance Max the remaining 30 percent with brand terms excluded through an account-level negative list. Add asset group level reporting to Looker Studio so you can still see which themes pull. Do not let PMax run alongside a broad match campaign, because it will eat the cheap conversions and claim credit for them.
Google Business Profile keeps ranking below aggregator listings for resort near Shimla
SEO and Local SEO
Answered
We have 180 reviews at 4.6, a complete profile and weekly posts. Aggregators still sit above us on maps for the searches with real volume.
Neha Bhatia, resort manager
TC
ThinkClix Team
Local SEO
Map pack ranking leans on proximity, prominence and relevance. You cannot move proximity, so work relevance: put the exact service phrase in your primary category, add secondary categories, and create a landing page on your own domain titled for the same phrase and linked from the profile. Then work prominence: get listed on Himachal tourism directories and local news, and reply to every review using the location name naturally. Six to ten weeks is a realistic window.
Long landing page or short? Selling a ₹28,000 per person Spiti circuit.
Landing pages and CRO
Answered
The current page is one screen with a form and the bounce rate is 71 percent. I am wondering whether a longer page with a day-by-day itinerary would help or hurt.
Ishita Rana, travel brand founder
TC
ThinkClix Team
Conversion rate optimisation
Long, but structured. At that ticket size the visitor needs the day-by-day plan, what is included, what is not, the vehicle, the stay category and a cancellation policy before they will hand over a number. Keep a sticky enquiry bar so the form is never more than one tap away, and put the price above the fold rather than hiding it. Hiding price raises bounce, not enquiries.
Elementor site scores 34 on mobile PageSpeed. Rebuild or fix?
WordPress and web dev
Answered
The site is two years old with a lot of plugins and a hero video. It loads fine on my laptop but is painful on 4G.
Karan Thakur, jewellery retailer
TC
ThinkClix Team
Web development
Fix first, because it is usually four things: replace the hero video with a poster image, convert images to WebP and set explicit dimensions, remove plugins that load site-wide for one page, and switch to a lightweight theme with Elementor kept only for layout. That normally lands 34 into the 70s. Rebuild only if the theme injects its own page builder on top of Elementor.
WhatsApp or phone call first? Our sales team disagrees.
Lead generation
Answered
Half the team wants to call every lead immediately and half wants a WhatsApp message first. We have no data either way.
Divya Chauhan, operations at a stays group
TC
ThinkClix Team
Lead generation
Message first, call second. In travel and hospitality accounts we see WhatsApp answered far more often than a first ring from an unknown number, and the thread gives you dates, group size and budget in writing before anyone spends time on a call. Call the leads that reply. Track both and let the numbers settle the argument in three weeks.
What does a realistic first 90 days with an agency look like?
Ask ThinkClix
Answered
This is the first time I am hiring an agency. I want to know what should have happened by month three so I can tell whether it is working.
Mehak Gupta, cafe and stays in Dharamshala
TC
ThinkClix Team
Strategy
Month one: tracking fixed, GA4 and conversion events verified, one landing page live, campaigns rebuilt and baseline numbers written down. Month two: enough conversion data to cut losers and scale winners, and cost per lead should be trending down. Month three: cost per booking, not cost per lead, becomes the reported number. If nobody has shown you a cost per booking by day 90, ask why.
Free 30 minute strategy call
Tell Us The Target. We’ll Show You The Math.
Send us your current spend, cost per lead and what a customer is worth. You will get a written plan with the channel mix, the budget split and the numbers we think are achievable in 90 days.
Monday to Saturday, 9:00 AM to 5:00 PM. Shimla, Himachal Pradesh.